@prefix ec: <http://www.ebu.ch/metadata/ontologies/ebucoreplus#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix dcterms: <http://purl.org/dc/terms/> .

ec:Campaign
  a owl:Class ;
  rdfs:subClassOf [
    a owl:Restriction ;
    owl:onProperty ec:hasConsumptionCount ;
    owl:allValuesFrom ec:Audience
  ], [
    a owl:Restriction ;
    owl:onProperty ec:hasIdentifier ;
    owl:allValuesFrom ec:Identifier
  ], [
    a owl:Restriction ;
    owl:onProperty ec:hasInputResonance ;
    owl:allValuesFrom ec:ResonanceCount
  ], [
    a owl:Restriction ;
    owl:onProperty ec:hasObjectType ;
    owl:allValuesFrom skos:Concept
  ], [
    a owl:Restriction ;
    owl:onProperty ec:hasPublicationPlan ;
    owl:allValuesFrom ec:PublicationPlan
  ], [
    a owl:Restriction ;
    owl:onProperty ec:hasTargetAudience ;
    owl:allValuesFrom ec:Audience
  ], [
    a owl:Restriction ;
    owl:onProperty ec:description ;
    owl:allValuesFrom rdfs:Literal
  ], [
    a owl:Restriction ;
    owl:onProperty ec:title ;
    owl:allValuesFrom rdfs:Literal
  ] ;
  dcterms:description "A Campaign defines a strategy for publishing content (EditorialObjects and related Resources/MediaResources/Essences) to a targeted Audience according to a PublicationPlan. Campaign strategies can be adapted taking into account the analysis of the Resonance of related ConsumptionEvents (e.g. likes, downloads, etc). Campaigns can apply to a variety of broadcasting strategies e.g. advertising campaigns, promotional campaigns or else."@en ;
  rdfs:label "Campaign"@en ;
  skos:definition "a strategy for coordinated publishing effort towards a target audience"@en ;
  skos:example """- an advertisement effort for a product, by publishing a set of videos at a time and on a channel, when and where the target audience can be effectively reached
- an announcement of the journalistic coverage of an upcoming government election from many different perspectives and for a variety of target audiences published on several channels of linear TV, linear radio, social media, podcast portals, etc."""@en .