A group of Consumers or an aggregation of groups of Consumers clustered e.g. by class of age , social categories or else.
Audience
a segment of the potential consumers of media services distinguished by criteria that shape their consumption behaviour, like age, education, sex, social status, residence, attitudes, etc
- age 14 to 29 - rural youth - males over 70 - culture oriented people - fun oriented people - school kid's parents - low educated males under 25 - young progressive people